In her new book, The Rise and Fall of the Artificial State, historian Jill Lepore criticizes tech companies for using grandiose language—akin to founding a new form of government—when marketing their products. According to Lepore's theory, Silicon Valley leaders misread science fiction texts and works, painting a less-than-flattering portrait of their technological visions.
Silicon Valley’s Language of the "Artificial State" and Political Metaphors
Tech companies have long tended to imbue their products with meanings that go far beyond ordinary software. Clear examples of this include X (formerly Twitter) being marketed in its early days as "the town square in your pocket," or the AI startup Anthropic adopting the concept of a "constitution" for its artificial intelligence models.
According to Jill Lepore's analysis, this massive discursive shift in the tech sector exposes companies' desire to replace traditional state structures or create digital authorities. However, the author argues that the fictional references and science fiction readings behind this vision are based on extremely superficial and flawed foundations.
Sectoral Ramifications and Tech Ethics
This utopian and revolutionary language used by the tech world in designing and marketing its products directly impacts user perception. The positioning of AI and digital platform developers as lawmakers or heads of state brings discussions on technology ethics to the forefront. Experts note that such metaphors make it harder to regulate companies and blur their lines of responsibility.
Frequently Asked Questions
What is the core argument behind Jill Lepore's criticism of tech companies?
Lepore argues that tech leaders use grandiose political language—as if establishing a new state—when introducing their products, and that they misinterpret or superficially read science fiction works while doing so.
What does it mean when tech companies use concepts like a "constitution" or "town square" for their products?
Such concepts symbolize the desire of companies to move beyond traditional software development and become authorities that shape user behavior and determine social order.
*This news report is based on data published by TechCrunch — AI.
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